[C] Auto-Email Investor Communication Systems
How to automate your entire emailing system to nurture your prospects and build investor relationships
In this course on automating your emailing systems, you are getting the engine that will drive the bulk of your prospect and investor communications, nurturing them to becoming ardent financers for your projects.
You’re going to be writing a series of emails, the same emails you tend to write all the time already when you meet someone new and start communicating with them, only in this course you’re going to learn that you only need to write those once and they are going to automatically get sent out time and again, every time someone signs up for your lists no matter from what source.
You’re going to learn how to use a thought leadership article from your website as the core data that you will send out to prospects by email and how to do these two key things:
- Add your thought-leadership article/blog as one of a sequence of emails that go out automatically when a prospect first signs into one of your lead generation lists
- Include it in your blog post/thought leadership article in a newsletter that you’ll send to your existing network
Two points to make here.
One, this took me forever to learn how to do – I have hired multiple people guide me through this, and I’ve watched dozens of training videos, so what you are going to be seeing now is tens of hours of learning, packed into just a few minutes.
Don’t be put off by the speed or pace of this course and the volume of information you’re getting; you can always slow the video down, or watch it again, or simply use it as you would content in a library – just come back to individual sections as you need them
The second point here is that most automated email systems run similarly.
They all have their pros and cons and I’ve included a detailed walk through for you of the Swiftpage platform so you can see how that works also, as well as decide if that platform might be a little more your style.
Here’s what you are going to be learning how to do:
- Set up an account
- Import a list
- Build a simple sequence
- Build and send a broadcast
- Build a form and then embed that form on your website to capture leads
Once you’ve finished the course you will be able to build out the key components of your automated email system.
You’ll know exactly how to install CTAs for lead generation, communicate your first sequence of introductory emails automatically to new subscribers to your database, and send out newsletters via broadcasts to your mailing list.
Congratulations! Now click here to set up your Convertkit account, import your email list, and start building these sequences and drafting your first broadcast to welcome everyone to you, your company, and your deal flow.
Your Instructor
Dr. Adam Gower is the world's foremost expert on raising real estate capital online.
He has combined his decades long experience in real estate investment and finance with best-of-class digital marketing techniques to create the Investor Acquisition System - a process utilized by sponsors and crowdfunding platforms to raise hundreds of millions of dollars.
He has held senior management positions at some of the largest real estate companies and institutions in the world and is recognized as an industry thought leader on the impact of crowd funding on the industry. During the 1990’s he was President and CEO of a division of Universal Studios developing their real estate portfolio throughout the Asia Pacific Region. After the financial crisis of 2008 had taken hold, Dr. Gower advised major regional banks and the world's largest private equity fund on their asset disposition strategies, assisting them to divest of large portfolios of real estate collateralized loans, and personally transacting in excess of $1.5 billion in real estate of all types.
Dr. Gower builds digital marketing platforms for developers so they can raise capital online and has taught the only fully accredited course in the country that focuses on real estate syndication investment via crowdfunding. In total he has taught real estate syndication courses to over 5,000 investors and is a prolific author.
His most popular books include SYNDICATE, a guide to raising capital online, The SECRET World of Real Estate and Crowdfunding, that reveals hidden benefits of investing in real estate, REALITY, covers how to access discounted real estate investments while protecting your capital, and in Capital Calls and RESCUE Capital you'll learn what to do during a downturn when things go wrong.
Dr. Gower hosts The Real Estate Reality Show on YouTube and podcast channels and curates the (free) GowerCrowd newsletter, the real estate syndication industry's leading resource for news, training, and online education for both sponsors and investors alike.
Visit GowerCrowd.com to learn more.