[C] Branding Mastery for the Real Estate Syndicator
How to stand out from all other developers raising money
Real Estate Syndication Branding Mastery
How to stand out in the crowd and attract investors to your deals
In this course you are going to be taking a look at how you look!
It’s all about aesthetics and consistency in this course, and you are going to be going through a series of content development concepts that will serve as an introduction to you and to your value proposition.
Here’s what you are going to be learning:
- You are going to create a tag line that speaks to you and what you do, together with a sub-heading that reinforces your message.
- You’ll create a tranche of content that you can use as introductory content for new prospects when they sign up to learn more about you on your website
- And you’re going to develop a brand guide so you can ensure consistency across your website and all your social media.
Now a great way to create your primary introductory content; your real estate investing 101 content, if you will, is to pre-empt questions you already hear all the time.
And in this course you’re going to be going through how to turn your most frequently asked questions into high quality, relevant content that will pre-empt prospect questions so you never have to answer them again in person.
By taking this pre-emptive approach to creating your content and by answering questions investors most commonly ask builds trust and predisposes prospects to wanting to invest with you because you’ve acknowledged that they have questions and you answer the up front.
In this course you are going to start with a look at your FAQs so you can create a foundation of consistency in your messaging, then you’ll move on to creating a tag line and brand guide to reinforce the visual representation of your value proposition so investors know they are learning from your company no matter where they find you.
Your Instructor
Dr. Adam Gower is the world's foremost expert on raising real estate capital online.
He has combined his decades long experience in real estate investment and finance with best-of-class digital marketing techniques to create the Investor Acquisition System - a process utilized by sponsors and crowdfunding platforms to raise hundreds of millions of dollars.
He has held senior management positions at some of the largest real estate companies and institutions in the world and is recognized as an industry thought leader on the impact of crowd funding on the industry. During the 1990’s he was President and CEO of a division of Universal Studios developing their real estate portfolio throughout the Asia Pacific Region. After the financial crisis of 2008 had taken hold, Dr. Gower advised major regional banks and the world's largest private equity fund on their asset disposition strategies, assisting them to divest of large portfolios of real estate collateralized loans, and personally transacting in excess of $1.5 billion in real estate of all types.
Dr. Gower builds digital marketing platforms for developers so they can raise capital online and has taught the only fully accredited course in the country that focuses on real estate syndication investment via crowdfunding. In total he has taught real estate syndication courses to over 5,000 investors and is a prolific author.
His most popular books include SYNDICATE, a guide to raising capital online, The SECRET World of Real Estate and Crowdfunding, that reveals hidden benefits of investing in real estate, REALITY, covers how to access discounted real estate investments while protecting your capital, and in Capital Calls and RESCUE Capital you'll learn what to do during a downturn when things go wrong.
Dr. Gower hosts The Real Estate Reality Show on YouTube and podcast channels and curates the (free) GowerCrowd newsletter, the real estate syndication industry's leading resource for news, training, and online education for both sponsors and investors alike.
Visit GowerCrowd.com to learn more.